By placing the retargeting tag on the landing page(s) of your web site, we will be able to tag all visitors who view one of these pages with a cookie carrying the ID of your advertising campaign.
When that user visits one of our partner websites, we can then target your customer with your banner advertising. In this way, customers who have shown an interest in your business will be reminded of your services, and driven back to your website or to visit you offline.
Please do note that any user who has been to your website may be targeted with your online display ad, regardless of the geographic targeting of your campaign.
The tag is a simple image (1x1 transparent pixel) that can be placed anywhere in the HTML page without affecting the contents or layout.
Generally it is best practice to place the tag in the Footer of the HTML page, after the main content has been loaded.
In order to ensure that we capture as many potential customers to target as possible, it is recommended that you place the tag in the Footer of every page which can be an entry point (landing page) into your website. Alternatively, some advertisers will find it easier to implement the tag on every page.
If you have any questions or concerns, please contact our Analyst, Emily Lavender at 610-680-4173, or email them at Emily.Lavender@hibu.com.
Thanks again and have a great campaign!